Objective
Develop a brand for a group of students at university that will lead the change for the rest of the community. Design a series of visual elements in a variety of media that work together as an engaging and relevant tribe image.
alétheia
University students are normal people, but if you look through them and enhance their personal values for the common good, they turn into superheroes. Basing on this idea, I created the art guide for the project. Our heroes have real powers and they could be an example for the rest of the students: volunteering, debating, investigating or launching their own project.
Marvel inspired the aesthetics and real students were the models for the photoshoot. We mixed illustration and b&w photographs to develop the graphic pieces ,the spots and the online platform in canvas.
Position played: Art director
