Objective
Rebrand a wine and oil spanish distributor. Design a new brand position and identity that gives a new look that accompanies the growing expansion through the country and abroad. Design a series of visual elements in a variety of media that work together and allow Alidan to compete in the big Spanish industry wine and oil is.
alétheia
Wine culture is inevitably growing all over the world. Alidan existed since 1968, so I developed the brand basing on tradition and inspiring on the previous logo. Alidan brand is fresh and colorful, like the products that distributes. The simple logo stands out bold and proud, inviting the trendy restaurants and gourmet stores to identify with their wines and oils.
Some months later, they decided to open a gourmet shop and I collaborated in the photo shoot as art director.
Position played: Lead Graphic Designer
