Objective
In 2017, Francisco de Vitoria University started a new strategy to boost the online department and invest on e-Learning to become a national reference.
We were asked to design the branding of the first two degrees they were going to lauch: Human Studies and International Studies. The challenge was to be different, to surprise the student.
alétheia
We decided to look at the subjects as challenges for the student. Each of it should awake something inside him to ask about life and the world around him. Sometimes our design would insipire him, others it would help him to understand better the essence.
My task as Lead Designer was to find the concept which include the meaning of each subject.
I also took the role of Art Photography Director, giving so much importance to composition and color, as it would be vital to create graphic elements in the future.
We designed the online platform login and pdf documents for each subject. We also developed user manuals for the proffesors to be able to insert the content applying the right typography, font size, color or element, getting a visual coherence in all the pieces the student would reach along their course.
Position played: Lead Graphic Designer and Art Photography Director
Antique and Medieval History: Europe´s Origin
The incense as antique historic element.
It keeps consuming, like time, but it always leaves a mark, a trace that remains to begin a new era.
The scent we get is heritage that old time leaves.
Introduction to University Studies
Broken egg shell is a metaphor of the student stepping out his comfort zone to discover the world and exposing himself to be challenged with the big life questions.
Essentially, Francisco de Vitoria University is a reborn to a new stage.
Politics
The magnet represents engagement raised by a good politician leader, which encourage you to change society for the better.
Red and blue winks at the two major contemporary political groups.
Aesthetics
Cubic pieces shows simplicity and harmony. Symmetry is essential for balance.
Aesthetics reflect the beauty of our worls. Even in caos (as our cubes), we can find harmony. It can only be possible if we change our look to reality to a new perspective.
Civilization theory
Civilizations have always existed, one after another. However, the change between them hasn't been abrupt. One part of the previous one has been transferred to the next one, the same dust has passed through stages, cultures, taking the part of the essence and carrying it to the next civilization. When a civilization disappears, we turn around the hourglass and start over again.
