Objective
This was my final project at Ironhack. We had to choose a problem and complete the whole design thinking process to offer a digital solution for it.
I chose the following one: many people plants die during the holidays. The objective was to develop an mvp that showed the user journey through the features that solved the posed problem.
alétheia
I design an app called savia. It aims to match with plant-carers (or saviers, as I called them) with similar plants and houses where you can bring your plants during your holidays, so that they don't die without you.
I came up with this value proposition after 5 weeks doing research, developing my final user and studying the steps of the journey that turned into design opportunities to pick out the main features of savia.
The user could use the app as a savier or a savier searcher. In both cases, is really important to register the plants and your profile so that the match is accurate. The idea is that you can take care of plants and also find savers for you, so that the plant community keep on growing and sharing.
Position played: UX Researcher, UX Designer, Visual Designer
I had the hypothesis that many people suffer when they go on holidays because of their plants, but I needed to confirm that with data.
So I sent a survey to 160 people asking them about their habits, the numbers and kind of plants they have and the common problems they find when leaving home for some days. I also took 20 interviews to get more detailed information about irrigation methods use or experiences they have had with their plants.
Conducting these research I found out having plants is more popular now than ever and millennials are the ones who have increased the plants sale exponentially. They don't mind spending money on them and use instagram to share information and show off their best ones.
By then, I knew having plants was really trendy and there was a problem when the owners left home for some days. So I started to get insights that could follow me to the solution and portrayed them into the affinity diagram.
Affinity diagram (insights obtained from benchmark, survey and interviews)
With all this information I designed my user persona. She is Paula, she lives in Madrid, considers herself an urban girl but she also loves nature, that's the reason she has so many plants at home. She loves traveling and that becomes a problem when she can't find someone to take care of her plants. She often leaves them with a friend that doesn't know much about plants or leaves them alone. In both cases the result is the same: some of her favourite plants die and she gets really sad.
User Persona
With all this information it was time for me to start looking for actual solutions using the UX Strategy Blueprint, the Lean UX Canvas and the Priorization Matrix to decide how savia was going to help the user and which features were necessary to get it.
That is how I came with the value proposition: the app matches the user with a savier, based on plants and house similarity. The savier takes care of the plants at home and can exchange cuttings with the plant community, supporting relationships among plantlovers.
UX Strategy Blueprint, Lean UX Canvas and Priorization Matrix
Then, I built the site map and the site flow I wanted to show in the prototype for the mvp, taking into account both the journey of the plantlover and the savier.
Site Map and Site Flow
Meanwhile, the brand of savia was born. A visual based on a green palette, that approach nature to the urban target, importance of iconography to make easier the plant registration and care tracking and use of neutral photography that enhances the three main brand attributes: natural, community and eco-urban.
Savia Style tile
The monetization of the app will be based on the concept supersaviers. These are saviers that have more than 80% of 5 stars reviews and have taken care of at least 10 plantlovers.
Monetization
Finally, I designed the prototype of the app, showing how Paula enters the app and reads the onboarding, completes her profile, registers her plants, finds a savier for the days she will be on holidays and keeps on track of all the cares from her savier, Ana.
As next steps, I would like to develop Savia Domotics, that would allows to keep track of the plants the user leaves at home with a connected pot device for watering.
In the next video you can see my presentation of the project at Ironhack. Thanks to that, I won the famous "axe of Ironhack" at the Hackshow.
