Objective
A new concept of student club had been created at university and they needed a brand to enganche.
The idea was to create a hub where you could create a workgroup since first year to develop a project along your college stage. Proffesors, entreprises and students from all kind of careers would create together to have an impact in society.
alétheia
This new idea needed a strong and youthful concept. The public wasn’t business student type, so the brand had to stand out a designer and a biotechnologist at the same time.
I based the development on the three stages the experience should make the change: the student himself, the student in relation with society and the student beyond society. Business U was meant to be the element which balance time and strength to create something new.
This is how it was born: the gyroscope.
Position played: Lead Graphic Designer and Art Photography Director
The gyroscope has three stages, depending on the moment the student is living.
The gyroscope has created a community of students with a different point of view, who are willing to change society. They belong to different fields, from biotechnology to philosophy , but all of them have the same goal.
If you are part of Business U , you follow a special program which help you to develop your project.
I designed the brochure, promotional pieces and visual elements for applications, activities and workshops.
