Objective
The renowned culinary school Le Cordon Bleu, FACIRE, the 3-star michelin chef Mario Sandoval and Francisco de Vitoria University created a project to develop in Madrid, Spain, the First International Gastronomy Center.
It would embrace the whole culinary experience: education, restaurant, market, urban garden, events, research center and food bank.
I were asked to design the identity from scratch. It was neccessary to give it a name and a visual image, it must be modern, global and adaptable.
alétheia
It was a challenge I solved basing on concept, typography, geometry, patterns and color.
LIVEAT is a flexible brand, which communicates with the mood of a cosmopolite and vibrant city as it is Madrid.
Position played: Lead Graphic Designer
We wanted to attract people from all over the world to the project and we thought the best way was selling the idea of living Madrid.
There are so many options in this city to enjoy it, but of course, one of the best is through our gastronomy.
With these two ideas we build our name LIVEAT Madrid, live and eat the city.
LIVEAT is brand system that allows different experiences to coexist in the same universe.
The typographic use of “V” and “A” allowed us to create patterns.
This patterns helped us designing the concept of the building that would harbor all the project’s branches.
