Objective
Develop a brand and system for a inner culture at university: student mentoring. Design a series of visual elements in a variety of media that work together as an engaging and relevant solution for the student e-learning experience. Mentoring would be applied to 3 different levels: degrees, postgraduates and mentoring community.
alétheia
The mentoring team felt very connected with three concepts: infinite, integral and light of a lighthouse. From these ideas the brand of the Mentoring Institute was born and afterwards applied into the 3 different learning expereiences.
Learning at university is understood as an infinite journey, where you go and come all the time from a concept to another. So the three stages were designed basing on this idea, each level with a different type of journey. Degrees adventure is a sidecar trip, always next to your mentor. Posgraduate's is The Way of St. James, accompanied for your group. Mentoring Community, those who teach and learn how to accompany others, this concept journey would be a boat race.
Position played: Lead Designer
Three learning experiences, three different journeys, all infinite as it is education.
Degree / Soft skills and Personal Competences
Posgraduate / Mentoring Posgraduate Program
Mentoring Community
