Objective
Create strong communication visuals for a new bakery opened in a Tirso de Molina Market, in Madrid. They needed to express their identity as Italian immigrants who love organic ingredients and baking from scratch but also demonstrate Pandome is unique.
alétheia
The idea of photographing bread as sculptures comes from that search of differentiation, treating every texture, shape and cut as art. These gourmet content, coexist with more friendly images from the team that were made while working in the bakery a Sunday from 5 a.m. Pandome Marketing Strategy is defined as a mix of these two faces of the bread: art and effort.
Position played: Art Director
A series of videos were created for Social Media. This pieces show how all their products are handmade from fresh ingredients in a 6 m square work place. They are young guys who bake bread, pizzas and some cakes with love and do their best every day from very early in the morning. That is what these videos are trying to show the client.
